WHO IS NOYYA?

With a distinctive style and a strong digital presence, NOYYA aims to build an impressive empire. The brand was founded to share the passion for fashion with women worldwide. My vision is for NOYYA to become a leading brand for understated fashion that unites a community of women who are as stylish as they are inspiring and resilient. I chose the name because the hijab is a woman's most beautiful adornment.

NOYYA is a brand for every woman.

Fashion plays a significant role in many women's lives and identities, serving as an expression of creativity and personal style. After making the decision to cover up, it can be challenging to find clothing that matches both individual style and personal beliefs and values. This difficulty inspired the development of clothing that women can identify with, in the hope that women with similar experiences to mine will feel seen and heard. Through this innovative, contemporary approach, and most importantly, Allah's help, NOYYA is becoming a pioneer of modest fashion. I aspire to be a defining voice in the fashion industry, creating positive change with a focus on unity and inclusivity.

The brand is rounded off by homeware with a touch of the Orient to create a comprehensive lifestyle experience.